Mehrunisa Azhar

Chief Disruption Officer

Mehrunisa Azhar is an award-winning marketing and corporate communications enthusiast specializing in ‘Phygital’ marketing communications through brand planning, creative conceptualization, public relations, and digital marketing.

With a career span of over 18 years, she has a strong ability to identify opportunities for brand cultivation and growth through her strategic strength. Her experience includes brands from the FMCG, Automotive, Banking, Telecommunication, Fintech, e-commerce, and social development sectors.

Curating startups has been a hallmark of her professional career, as she has strategized in setting up successful businesses, both in an operational and executive capacity. Her background is varied, as she has produced visual content for all media formats, including feature films, television commercials, and digital content.

As a global professional, she has worked with multicultural teams while exploring macro business trends and strategic developments around the world by networking with professionals in key markets in Turkey, BSPAN, APAC, MENA, Europe, and the USA.

As a data-driven strategist by trade, she is a team player to the core. Her strength lies in her clarity of thought and a disruptive process that facilitates the brand journey and narrative setting. Mehrunisa has a double master’s degree in finance and marketing, and it is this strong combination that keeps her imaginatively soaring and business-savvy at the same time.