Usman Toor

Group Account Director

Usman has over a decade of strategic marketing, client services, and advertising experience across Pakistan, the Middle East, and global markets, including Paris, Luxembourg, China, and Singapore.

A diversified experience palette has seen Usman leading high-impact campaigns and brand initiatives for some of the world’s most recognized names, holding senior roles at agencies such as McCann Erickson, TBWA, and ExtraCake Dubai.

With a strong track record in business development, client management, and team building, Usman has successfully grown business portfolios by forging lasting client relationships, identifying new market opportunities, and leading cross-functional teams to execute ambitious campaigns. His collaborative leadership style and focus on mentorship have consistently fostered high-performing teams, enabling sustainable growth and innovation across projects.

With expertise in ATL/BTL strategy, event management, and stakeholder engagement, Usman is a seasoned integrated marketing communications professional, known for driving client growth and delivering cohesive brand experiences across platforms.